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NORTH AMERICA

Buyers Around the World Reject Genetically Modified Wheat

Canada

April 2004— "…if you get a lot of backlash across the world of people who are not interested in consuming bread that is made with genetically enhanced
wheat, then farmers clearly have to take a very serious look at this, and so does the country of Canada." Andreas said.
"Farmers Should Be Wary of GM Wheat-Andreas" April 6, 2004.Reuters

November 2001 — "The North American Millers Association has publicly expressed its position that crops that do not have wide market approval should not be placed on the market." — Ken Ritter, Chair, Canadian Wheat Board.
"CWB Clarifies Position on GM Wheat" November 8, 2001, Western Producer.

November 2000 — "The official Canadian Wheat Board position on transgenic wheat or barley is that they should not be registered for production in Canada unless justified by consumer demand and until effective segregation of transgenics is feasible and affordable in Western Canadian grain transportation and handling systems.” — Greg Arason, President and CEO (past) of the Canadian Wheat Board, November 8, 2000.

United States

November 2003 — “With the many unknown factors surrounding GMO wheat, including potential effect on the global food chain, financial impact on the United States farmers and consumers, impact on the global food chain, and other concerns; and based on input from our customers and employees, King Arthur flour does not support the introduction of GMO wheat, nor its use in King Arthur flours… Using GMO wheat as the basis for King Arthur Flours would run counter to our centuries-old commitment to natural quality, and thus we don't endorse that option.” — King Arthur Flour, company position statement.

February 2003 — "Is our industry willing to risk five to 40 percent of our sales of regular business to embrace GM wheat? The answer is no." — Len Hefflich, Director of Technical Services, George Weston Bakeries.
"U.S. industry urges slow approach to GM wheat," February 13, 2003, Western Producer.

August 2002 — "In every study [of U.S. consumers]... there's still 7 to 10 percent of the people who say I will not buy a product if it contains a genetically modified ingredient. When you come to a company like ours, which is a wheat-based organization, and we run the risk that we will lose 7 to 10 percent of our business if we change a product and it becomes an issue... I don't think that's a risk our corporation would take." — Ron Olsen, General Mills vice president.
"European and American Millers Tell U.S. Wheat Associates Board to Go Slow on GM Wheat," August 28, 2002, Associated Press.