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"We Won't Buy GM Wheat!"

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Country of Origin Labeling

Opponents of Country of Origin Labeling, including the beef packers, claim that COOL will increase the cost of beef to the consumer. Their real concern is that COOL will force them to share the profits with the actual producers of beef and offer their consumers a tangible choice.

The attached graph from DTN/AgDayta shows the record high share of the retail beef dollar claimed by meat packers in June 2003.

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