Dakota Rural Action teases fiction from fact on Hungry for Truth’s misleading ad campaign.

The above infographic is from Hungry for Truth (the media and messaging arm of the South Dakota Soybean Producers) which uses checkoff dollars on ad campaigns that undermine rural communities and confuse consumers.

Are you hungry for real truth about local foods?

Posted by Dakota Rural Action.

A recent Facebook post from Hungry For Truth (the media wing of the SD Soybean Producers) was meant to make consumers believe food choices are all the same, but instead perfectly illustrated what an industrial foodscape actually looks like:

Notice what’s missing from this graphic? How about people? How about rural communities and neighbors and livestock on the land?

The few chickens in the image are only there so we know what’s inside those warehouses. We’re not meant to believe that these birds ever set foot on the grass–after all, their immune systems are much too fragile to be exposed to the outside world.

(Also, in proportion to the actual size of these barns, they’d be the size of velociraptors–which might explain why there’s no people.)

Perhaps unwittingly, HFT has shown us exactly what their corporate, food-is-just-a-commodity, model of agriculture leads to: a rural landscape devoid of people and filled with massive monocultures, warehouses, and factory farms.

Perhaps unwittingly, HFT has shown us exactly what their corporate, food-is-just-a-commodity, model of agriculture leads to: a rural landscape devoid of people and filled with massive monocultures, warehouses, and factory farms. The only thing that’s missing is the highly polluted Big Sioux River–though perhaps it’s just hard to spot because algal blooms from concentrated “nutrient” runoff turn the water green, too.

local food guide
Actually, finding real local food in South Dakota isn’t that hard–DRA publishes a guide!

HFT’s accompanying article attempts to hide one of the most important aspects of buying local–that more of the consumer’s dollar goes directly into the farmer’s pocket. Instead, it suggests that any food choice is a local choice, a message that undermines actual local producers and paints a misleading picture of the industrial food system (that, by the way, feeds millions of checkoff dollars into HFT’s slick marketing efforts).

Folks who care about buying local do so for a number of reasons: great taste, freshness, supporting independent family farmers, investing in local economic development, supporting agricultural practices that protect the health of land, water, and people.

They’re smart people, and they know the difference between the pastured pork they get from a farmer they know and the warehouse who-knows-from-where white meat that needs a heckuva lot of marinade to cover up the lingering flavor of confinement production.

Dakota Rural Action fights for family farms and ranches, our rural communities, and our unique way of life. We believe South Dakotans want to keep people on the land, growing food and fiber in a way that supports our land, water, and communities–not turn our countryside into an industrial monoculture-and-warehouse wasteland.

But there’s thing we do agree with–buying local IS easier than you might think–and it starts with checking out the South Dakota Local Food Directory! We publish a new one every other year, and maintain a searchable online directory as well.